How many insider trades does FilingIQ track for BFH?

FilingIQ tracks 431 Form 4 insider transactions for BFH (BREAD FINANCIAL HOLDINGS, INC.), covering filings from Jun 15, 2022 onwards. 33 of those were filed in the last 90 days.

Are BFH insiders net buyers or net sellers?

Across the full Form 4 history for BFH, 88 transactions (20%) were open-market purchases and 163 (38%) were open-market sales. Compensatory awards and option exercises are filtered out of these counts.

Where does BFH insider data come from?

Every transaction shown on this page is sourced directly from SEC EDGAR Form 4 filings. FilingIQ parses the raw XML, normalises insider identity across reporting variations, and scores each trade on its multi-factor composite model.

What sector is BFH in?

BREAD FINANCIAL HOLDINGS, INC. (BFH) is classified in the Financial Services sector, specifically Credit Services, with a current market capitalisation of $3.62B.

BFH insider trading

NYSE Financial Services

BREAD FINANCIAL HOLDINGS, INC. — scored insider trade history from SEC Form 4 filings, parsed and contextualised by FilingIQ.

Total Form 4 trades

431

Last 90 days

Buys / sells

20% / 38%

Market cap

$3.62B

About BREAD FINANCIAL HOLDINGS, INC.

Bread Financial Holdings, Inc. provides tech-forward payment and lending solutions to customers and consumer-based industries in North America. It offers credit card and other loans financing services, including risk management solutions, underwriting, and funding services for private label and co-brand credit card programs, as well as through Bread Pay partnerships. The company also manages and services the loans it originates for private label, co-brand, and general-purpose credit card programs, and installment loans and split-pay products; and provides marketing, and data and analytics services. In addition, it offers an enhanced digital suite that includes a unified software development kit, which provides access to its suite of products, as well as promotes credit payment options earlier in the shopping experience. Further, the company through Bread Pay, a digital payments platform and robust suite of application programming interfaces allows merchants and partners to integrate online point-of-sale financing and other digital payment products. Additionally, it offers retail and deposit products, primarily in the form of certificates of deposit and high-yield savings accounts, including traditional and Roth Individual Retirement Accounts. The company offers its products under the Bread, Bread Financial, Bread Cashback, Bread Rewards, Bread Pay, and Bread Savings brands. The company was formerly known as Alliance Data Systems Corporation and changed its name to Bread Financial Holdings, Inc. in March 2022. Bread Financial Holdings, Inc. was incorporated in 1995 and is headquartered in Columbus, Ohio.

Company website: www.breadfinancial.com

BFH insider activity at a glance

FilingIQ has scored 431 insider transactions for BFH since Jun 15, 2022. The most recent filing in our index is dated Apr 24, 2026.

Across the full history, 88 open-market purchases and 163 open-market sales were filed under transaction codes P and S respectively. Compensatory share awards (code A) and option exercises (code M) are tracked separately and not counted here.

The average FilingIQ composite score on BFH insider trades is 43.4/100, produced by FilingIQ's multi-factor Form 4 model. Model framework documented at methodology.

View live BFH trades on FilingIQ Raw filings on SEC EDGAR

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Frequently asked

How many insider trades does FilingIQ track for BFH?: FilingIQ tracks 431 Form 4 insider transactions for BFH (BREAD FINANCIAL HOLDINGS, INC.), covering filings from Jun 15, 2022 onwards. 33 of those were filed in the last 90 days.
Are BFH insiders net buyers or net sellers?: Across the full Form 4 history for BFH, 88 transactions (20%) were open-market purchases and 163 (38%) were open-market sales. Compensatory awards and option exercises are filtered out of these counts.
Where does BFH insider data come from?: Every transaction shown on this page is sourced directly from SEC EDGAR Form 4 filings. FilingIQ parses the raw XML, normalises insider identity across reporting variations, and scores each trade on its multi-factor composite model.
What sector is BFH in?: BREAD FINANCIAL HOLDINGS, INC. (BFH) is classified in the Financial Services sector, specifically Credit Services, with a current market capitalisation of $3.62B.

Methodology & sources

Every BFH insider transaction shown on FilingIQ is parsed directly from a public SEC Form 4 XML filing. Insider identity is normalised across reporting variants (CIK changes, name spellings, related-party indirect holdings). The FilingIQ composite score is documented in full on the team page and algo disclosure. Not investment advice; see disclaimer.