How many insider trades does FilingIQ track for BZUN?

FilingIQ tracks 15 Form 4 insider transactions for BZUN (Baozun Inc.), covering filings from Mar 30, 2026 onwards. 15 of those were filed in the last 90 days.

Are BZUN insiders net buyers or net sellers?

Across the full Form 4 history for BZUN, 14 transactions (93%) were open-market purchases and 0 (0%) were open-market sales. Compensatory awards and option exercises are filtered out of these counts.

Where does BZUN insider data come from?

Every transaction shown on this page is sourced directly from SEC EDGAR Form 4 filings. FilingIQ parses the raw XML, normalises insider identity across reporting variations, and scores each trade on its multi-factor composite model.

What sector is BZUN in?

Baozun Inc. (BZUN) is classified in the Consumer Cyclical sector, specifically Internet Retail, with a current market capitalisation of $138.87M.

BZUN insider trading

NasdaqGS Consumer Cyclical

Baozun Inc. — scored insider trade history from SEC Form 4 filings, parsed and contextualised by FilingIQ.

Total Form 4 trades

Last 90 days

Buys / sells

93% / 0%

Market cap

$138.87M

About Baozun Inc.

Baozun Inc., through its subsidiaries, engages in the provision of end-to-end e-commerce solutions in the People's Republic of China. It operates in two segments, E-Commerce and Brand Management. The company offers end-to-end e-commerce solutions, including sales of apparel, and home and electronic products; online store design and setup; visual merchandising and marketing; online store operations; customer services; warehousing; and order fulfillment services. It also provides brand management services, such as strategy and tactic positioning; branding and marketing; retail and e-commerce operations; supply chain and logistics; and technology empowerment services. The company serves brand partners in various categories, including apparel and accessories; appliances; electronics; home and furnishings; food and health products; beauty and cosmetics; fast moving consumer goods; mother and baby products; and automobiles. The company was formerly known as Baozun Cayman Inc. and changed its name to Baozun Inc. in March 2015. Baozun Inc. was founded in 2007 and is headquartered in Shanghai, the People's Republic of China.

Company website: www.baozun.com

BZUN insider activity at a glance

FilingIQ has scored 15 insider transactions for BZUN since Mar 30, 2026. The most recent filing in our index is dated Apr 17, 2026.

Across the full history, 14 open-market purchases and 0 open-market sales were filed under transaction codes P and S respectively. Compensatory share awards (code A) and option exercises (code M) are tracked separately and not counted here.

The average FilingIQ composite score on BZUN insider trades is 57.9/100, produced by FilingIQ's multi-factor Form 4 model. Model framework documented at methodology.

View live BZUN trades on FilingIQ Raw filings on SEC EDGAR

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Frequently asked

How many insider trades does FilingIQ track for BZUN?: FilingIQ tracks 15 Form 4 insider transactions for BZUN (Baozun Inc.), covering filings from Mar 30, 2026 onwards. 15 of those were filed in the last 90 days.
Are BZUN insiders net buyers or net sellers?: Across the full Form 4 history for BZUN, 14 transactions (93%) were open-market purchases and 0 (0%) were open-market sales. Compensatory awards and option exercises are filtered out of these counts.
Where does BZUN insider data come from?: Every transaction shown on this page is sourced directly from SEC EDGAR Form 4 filings. FilingIQ parses the raw XML, normalises insider identity across reporting variations, and scores each trade on its multi-factor composite model.
What sector is BZUN in?: Baozun Inc. (BZUN) is classified in the Consumer Cyclical sector, specifically Internet Retail, with a current market capitalisation of $138.87M.

Methodology & sources

Every BZUN insider transaction shown on FilingIQ is parsed directly from a public SEC Form 4 XML filing. Insider identity is normalised across reporting variants (CIK changes, name spellings, related-party indirect holdings). The FilingIQ composite score is documented in full on the team page and algo disclosure. Not investment advice; see disclaimer.