How many insider trades does FilingIQ track for NOW?

FilingIQ tracks 5,213 Form 4 insider transactions for NOW (ServiceNow, Inc.), covering filings from Nov 11, 2014 onwards. 74 of those were filed in the last 90 days.

Are NOW insiders net buyers or net sellers?

Across the full Form 4 history for NOW, 4 transactions (0%) were open-market purchases and 2,364 (45%) were open-market sales. Compensatory awards and option exercises are filtered out of these counts.

Where does NOW insider data come from?

Every transaction shown on this page is sourced directly from SEC EDGAR Form 4 filings. FilingIQ parses the raw XML, normalises insider identity across reporting variations, and scores each trade on its multi-factor composite model.

What sector is NOW in?

ServiceNow, Inc. (NOW) is classified in the Technology sector, specifically Software - Application, with a current market capitalisation of $93.55B.

NOW insider trading

NYSE Technology

ServiceNow, Inc. — scored insider trade history from SEC Form 4 filings, parsed and contextualised by FilingIQ.

Total Form 4 trades

5,213

Last 90 days

Buys / sells

0% / 45%

Market cap

$93.55B

About ServiceNow, Inc.

ServiceNow, Inc. provides cloud-based solution for digital workflows in the North America, Europe, the Middle East and Africa, Asia Pacific, and internationally. The company provides asset management, integrated risk management, IT service management, Operational Technology management, Security Operations, strategic portfolio management, IT operations management products; customer service management product; field service management applications; and sales and order management services. It also offers human resources delivery; legal and contract operations; workplace service delivery products; app engine product; automation engine; platform privacy and security product; and source-to-pay operations. In addition, the company provides RaptorDB, a database built to manage workloads at scale; ServiceNow Impact that provides customers with software tools, guided plans, and AI-driven recommendations; customer support; and workflow data fabric. It serves government, financial services, healthcare and life science, manufacturing, Public Sector, retail, technology, and Telecom sectors through service providers and resale partners. The company has a strategic collaboration with Cohesity, Inc. to develop, operate, and safeguard autonomous AI agents and data with enterprise-grade reliability. The company was formerly known as Service-now.com and changed its name to ServiceNow, Inc. in May 2012. ServiceNow, Inc. was founded in 2004 and is headquartered in Santa Clara, California.

Company website: www.servicenow.com

NOW insider activity at a glance

FilingIQ has scored 5,213 insider transactions for NOW since Nov 11, 2014. The most recent filing in our index is dated May 8, 2026.

Across the full history, 4 open-market purchases and 2,364 open-market sales were filed under transaction codes P and S respectively. Compensatory share awards (code A) and option exercises (code M) are tracked separately and not counted here.

The average FilingIQ composite score on NOW insider trades is 60.8/100, produced by FilingIQ's multi-factor Form 4 model. Model framework documented at methodology.

View live NOW trades on FilingIQ Raw filings on SEC EDGAR

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13F funds holding NOW

FRANKLIN RESOURCES INC (BEN)

$2.33B · 0.7% of AUM

POLEN CAPITAL MANAGEMENT LLC

$1.99B · 5.1% of AUM

VOYA INVESTMENT MANAGEMENT LLC

$920.82M · 1.0% of AUM

AXA S.A.

$251.76M · 0.7% of AUM

Polar Capital Holdings Plc

$186.87M · 1.2% of AUM

Politicians who have traded NOW

McGuire, John

U.S. Rep. , VA · 12 trades

Frequently asked

How many insider trades does FilingIQ track for NOW?: FilingIQ tracks 5,213 Form 4 insider transactions for NOW (ServiceNow, Inc.), covering filings from Nov 11, 2014 onwards. 74 of those were filed in the last 90 days.
Are NOW insiders net buyers or net sellers?: Across the full Form 4 history for NOW, 4 transactions (0%) were open-market purchases and 2,364 (45%) were open-market sales. Compensatory awards and option exercises are filtered out of these counts.
Where does NOW insider data come from?: Every transaction shown on this page is sourced directly from SEC EDGAR Form 4 filings. FilingIQ parses the raw XML, normalises insider identity across reporting variations, and scores each trade on its multi-factor composite model.
What sector is NOW in?: ServiceNow, Inc. (NOW) is classified in the Technology sector, specifically Software - Application, with a current market capitalisation of $93.55B.

Methodology & sources

Every NOW insider transaction shown on FilingIQ is parsed directly from a public SEC Form 4 XML filing. Insider identity is normalised across reporting variants (CIK changes, name spellings, related-party indirect holdings). The FilingIQ composite score is documented in full on the team page and algo disclosure. Not investment advice; see disclaimer.