How many insider trades does FilingIQ track for SBH?

FilingIQ tracks 554 Form 4 insider transactions for SBH (Sally Beauty Holdings, Inc.), covering filings from Mar 23, 2015 onwards. 5 of those were filed in the last 90 days.

Are SBH insiders net buyers or net sellers?

Across the full Form 4 history for SBH, 79 transactions (14%) were open-market purchases and 30 (5%) were open-market sales. Compensatory awards and option exercises are filtered out of these counts.

Where does SBH insider data come from?

Every transaction shown on this page is sourced directly from SEC EDGAR Form 4 filings. FilingIQ parses the raw XML, normalises insider identity across reporting variations, and scores each trade on its multi-factor composite model.

What sector is SBH in?

Sally Beauty Holdings, Inc. (SBH) is classified in the Consumer Cyclical sector, specifically Specialty Retail, with a current market capitalisation of $1.57B.

SBH insider trading

NYSE Consumer Cyclical

Sally Beauty Holdings, Inc. — scored insider trade history from SEC Form 4 filings, parsed and contextualised by FilingIQ.

Total Form 4 trades

554

Last 90 days

Buys / sells

14% / 5%

Market cap

$1.57B

About Sally Beauty Holdings, Inc.

Sally Beauty Holdings, Inc. operates as a specialty retailer and distributor of professional beauty supplies. The company operates through two segments, Sally Beauty Supply and Beauty Systems Group. The Sally Beauty Supply segment offers beauty products, including hair color and care products, skin and nail care products, styling tools, and other beauty products for retail customers, salons, and salon professionals. This segment also provides products under Wella and L'Oreal brands. The Beauty Systems Group segment offers professional beauty products, such as hair color and care products, skin and nail care products, styling tools, and other beauty items directly to salons, and licensed beauty professionals, and salon professionals through its professional-only stores, e-commerce platforms, and sales force, as well as through franchised stores under the Armstrong McCall store name. This segment also sells products under Paul Mitchell and Wella brands. In addition, it operates company-operated stores, salon business consultants, digital platforms and franchised units in the United States, Puerto Rico, Canada, Mexico, Chile, the United Kingdom, Ireland, Belgium, France, the Netherlands, and Germany. Further, the company distributes its products through full-service/exclusive distributors and open-line distributors. Sally Beauty Holdings, Inc. was founded in 1964 and is headquartered in Denton, Texas.

Company website: www.sallybeautyholdings.com

SBH insider activity at a glance

FilingIQ has scored 554 insider transactions for SBH since Mar 23, 2015. The most recent filing in our index is dated Apr 21, 2026.

Across the full history, 79 open-market purchases and 30 open-market sales were filed under transaction codes P and S respectively. Compensatory share awards (code A) and option exercises (code M) are tracked separately and not counted here.

The average FilingIQ composite score on SBH insider trades is 53.2/100, produced by FilingIQ's multi-factor Form 4 model. Model framework documented at methodology.

View live SBH trades on FilingIQ Raw filings on SEC EDGAR

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Frequently asked

How many insider trades does FilingIQ track for SBH?: FilingIQ tracks 554 Form 4 insider transactions for SBH (Sally Beauty Holdings, Inc.), covering filings from Mar 23, 2015 onwards. 5 of those were filed in the last 90 days.
Are SBH insiders net buyers or net sellers?: Across the full Form 4 history for SBH, 79 transactions (14%) were open-market purchases and 30 (5%) were open-market sales. Compensatory awards and option exercises are filtered out of these counts.
Where does SBH insider data come from?: Every transaction shown on this page is sourced directly from SEC EDGAR Form 4 filings. FilingIQ parses the raw XML, normalises insider identity across reporting variations, and scores each trade on its multi-factor composite model.
What sector is SBH in?: Sally Beauty Holdings, Inc. (SBH) is classified in the Consumer Cyclical sector, specifically Specialty Retail, with a current market capitalisation of $1.57B.

Methodology & sources

Every SBH insider transaction shown on FilingIQ is parsed directly from a public SEC Form 4 XML filing. Insider identity is normalised across reporting variants (CIK changes, name spellings, related-party indirect holdings). The FilingIQ composite score is documented in full on the team page and algo disclosure. Not investment advice; see disclaimer.