ULTA insider trading

NasdaqGS Consumer Cyclical

Ulta Beauty, Inc. — scored insider trade history from SEC Form 4 filings, parsed and contextualised by FilingIQ.

Total Form 4 trades
587
Last 90 days
16
Buys / sells
5% / 29%
Market cap
$30.69B

About Ulta Beauty, Inc.

Ulta Beauty, Inc. operates as a specialty beauty retailer in the United States, Mexico, and Kuwait. The company offers branded and private label beauty products, including cosmetics, fragrance, haircare, skincare, bath and body products, professional hair products, and salon styling tools through its Ulta Beauty stores, shop-in-shops, Ulta.com website, and its mobile applications. It also provides beauty services, including hair, makeup, brow, and skin services at its stores. The company was formerly known as ULTA Salon, Cosmetics & Fragrance, Inc. and changed its name to Ulta Beauty, Inc. in January 2017. Ulta Beauty, Inc. was incorporated in 1990 and is based in Bolingbrook, Illinois.

Company website: www.ulta.com

ULTA insider activity at a glance

FilingIQ has scored 587 insider transactions for ULTA since Mar 17, 2015. The most recent filing in our index is dated Apr 7, 2026.

Across the full history, 29 open-market purchases and 170 open-market sales were filed under transaction codes P and S respectively. Compensatory share awards (code A) and option exercises (code M) are tracked separately and not counted here.

The average FilingIQ composite score on ULTA insider trades is 62.2/100, produced by FilingIQ's multi-factor Form 4 model. Model framework documented at methodology.

Latest ULTA Form 4 filings

Most recent disclosures. Sign up to filter by score, transaction code, or insider role.

Other Consumer Cyclical tickers with recent insider activity

13F funds holding ULTA

Frequently asked

How many insider trades does FilingIQ track for ULTA?
FilingIQ tracks 587 Form 4 insider transactions for ULTA (Ulta Beauty, Inc.), covering filings from Mar 17, 2015 onwards. 16 of those were filed in the last 90 days.
Are ULTA insiders net buyers or net sellers?
Across the full Form 4 history for ULTA, 29 transactions (5%) were open-market purchases and 170 (29%) were open-market sales. Compensatory awards and option exercises are filtered out of these counts.
Where does ULTA insider data come from?
Every transaction shown on this page is sourced directly from SEC EDGAR Form 4 filings. FilingIQ parses the raw XML, normalises insider identity across reporting variations, and scores each trade on its multi-factor composite model.
What sector is ULTA in?
Ulta Beauty, Inc. (ULTA) is classified in the Consumer Cyclical sector, specifically Specialty Retail, with a current market capitalisation of $30.69B.

Methodology & sources

Every ULTA insider transaction shown on FilingIQ is parsed directly from a public SEC Form 4 XML filing. Insider identity is normalised across reporting variants (CIK changes, name spellings, related-party indirect holdings). The FilingIQ composite score is documented in full on the team page and algo disclosure. Not investment advice; see disclaimer.